
The humans of the wasteland brand them as "monsters, villains, criminals, animals" and call for their extermination or reform, but reform would imply that something is wrong with the cannibals Vance obviously does not agree with this notion and sees his teachings of vampirism as an improvement and a way to transcend their otherwise cannibalistic nature.

Vance takes in all that the greater wasteland deems a monster and teaches them to suppress their craving for human flesh by only partaking of blood instead, but more importantly, they are "normal" within the Family, tolerated and understood for what they are. The Family is named for their metaphorical relation to each other by blood (or rather, their thirst for it). However, before they join the Family, each prospective member is asked to seek solitude and meditate on whether or not they should stay with the Family or control their urges by themselves. Furthermore, they justify their lifestyle by emphasizing survival above all else they only kill what they consume nothing more, nothing less. Within the Family, they are taught how to keep their hunger under control, and their shame, fears, and inhibitions are eliminated. Vance intends to help these outcasts survive and find some sense of community by banding together and adopting a strictly vampiric lifestyle, as opposed to cannibalism.

The Family is a small commune of cannibals, formed by Vance over the years by gathering people like himself: people who all experience a cannibalistic hunger.
